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The complete set of AutoVIBES Demographic Reports consists
of 14 separate reports under three series categories:
Ethnicity, Generation and Vehicle Consideration. The
Generation series contains reports for Generation Y,
Generation X, Baby Boomers and Pre-Boomers and will
be available in April 2006. The Vehicle Consideration
reports are offered by vehicle segment including: Hybrid
/Alternative Fuel Vehicles, SUV, Sedan, Truck, Minivan,
Luxury and Sporty/Performance/Convertible. These reports
will be available in May 2006.
Each AutoVIBES Report contains detailed analysis of
each group's:
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Make ownership, consideration and loyalty
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Vehicle segment ownership and consideration
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Reaction to new model launches: awareness, familiarity,
favorability, consideration, attribute ratings
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Key vehicle purchase decision factors
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Reliance on incentives: effects on timing of purchase,
likelihood to purchase in absence, dependency
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Effects of gas prices on purchase decision
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Hybrid engine attitudes
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Key safety factors
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Financial outlook for upcoming year
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Auto enthusiast level
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Detailed subgroup profile
AutoVIBES
is a study resulting from a strategic alliance between
Harris Interactive and Kelley Blue Book Marketing Research,
delivering timely and insightful analysis tracking vehicle
shopping trends on more than 30 new model launches each
month. AutoVIBES combines the online automotive research
expertise of Harris Interactive with targeted sampling
from Kelley Blue Book's popular Web site, kbb.com. This
survey was conducted online in 2005 among more than
20,000 adults 18 years and older who are in-market vehicle
shoppers and within 12 months of purchasing or leasing
a new vehicle. Overall responses and results from African
American (n=958) Hispanic (n=1378) and Asian American
(871) respondents were not weighted.
About Harris Interactive®
Harris Interactive Inc. (www.harrisinteractive.com),
based in Rochester, New York, is the 13th largest and
the fastest-growing market research firm in the world,
most widely known for The Harris Poll® and for its
pioneering leadership in the online market research
industry. Long recognized by its clients for delivering
insights that enable confident business decisions, the
Company blends the science of innovative research with
the art of strategic consulting to deliver knowledge
that leads to measurable and enduring value.
About Kelley Blue Book (kbb.com)
Kelley Blue Book's kbb.com is America's most used and
trusted vehicle pricing, values and information resource.
The top-rated Web site provides the most up-to-date
pricing and values for thousands of new and used vehicles,
including the Blue Book® New Car Value, which reveals
what people actually are paying for new cars. Since
1926, car buyers and sellers have relied upon Kelley
Blue Book for authoritative and unbiased information
to make well-informed automotive decisions. The company
also reports vehicle prices and values via products
and services, including the famous Blue Book® Official
Guide and software products. Kbb.com also has been named
the No. 1 automotive information site by Nielsen//NetRatings
and J.D. Power and Associates seven years in a row.
No other medium reaches more in-market vehicle shoppers
than kbb.com; one in every three American car buyers
complete their research on kbb.com.
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