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In
recent years, American drivers have increasingly looked
for greater performance and functionality from their
cars. With the introduction of crossover vehicles and
the latest generation of luxury sport utility vehicles
(SUV), consumers are maximizing their driving experience
by choosing vehicles that offer the best of both worlds
— the handling and performance of a sedan with the ruggedness
and hauling capability of an SUV.
To meet the unique needs of these vehicles, Michelin
has introduced the Michelin Latitude Tour HP all-season
tire. The tire's technology combines the smooth ride
of Michelin's premier touring tires with the durability
of its toughest light truck and SUV tires.
"The tires on your car should match and deliver
the performance you expect from the vehicle itself,"
said Parmeet Grover, brand director of Michelin
Americas Small Tires. "Drivers can have the best
of both worlds because the Michelin Latitude Tour HP
tire provides consistent performance in all conditions,
letting drivers transport the family in style, while
still having the power and traction to tow a boat."
Better Contact with the Road
Two different types of rubber compounds in the tread
of the Michelin Latitude Tour HP tire give consumers
great performance on all roads and any type of weather.
The outer tread areas feature a rubber compound designed
to maximize the tire's grip in dry weather, while the
rubber compound in the center of the tread is formulated
for exceptional performance in foul weather.
Drivers will appreciate the sure-footed performance
of the Michelin Latitude Tour HP tire. Michelin's load-sensitive
contact patch technology helps ensure the tire places
the widest possible footprint — and greatest contact
— on the road at all times.
Balancing Car- and Truck-Like Performance
To deliver maximum car-like handling, Michelin Latitude
Tour HP tires feature Secure Lock technology. This newly
developed feature provides better control and grip of
the road in wet and snowy conditions, without sacrificing
handling. The Secure Lock tread blocks close and lock
under hard acceleration, braking, and cornering to deliver
better overall performance.
While many crossover and luxury SUV owners will never
use their vehicle for off-roading, the Michelin Latitude
Tour HP tire's truck-like toughness is evident in Michelin's
patented Filament at Zero (FAZ) technology.
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