ROAD & TRAVEL Magazine presented its third annual HEART STRING Award on January 6, 2007 at its 2007 International Car of the Year Awards to honor an automaker and its agency for the most emotionally compelling car commercial that ran on national television in 2006. The tribute, sponsored by Bridgestone Firestone Tires, is designed to recognize how well automakers connect cars and consumers based on lifestyle and the emotional experience during ownership. The top three commercials in the category were Chevrolet's "Silverado" by ad agency Campbell Ewald, Ford Mustang's "Father & Son" and Volvo's "Rosi" by ad agency Euro RSCG Worldwide. And the winner is:

Ford Mustang's "Father and Son"
by JWT

2007 HEART STRING Sponsor