| The
future is clear: everyone agrees that women are fueling
major change in the automotive aftermarket. Hiring practices,
consumer demographics and customer service are all reflecting
the influence of female consumers. It makes good business
sense to embrace this trend, and reap the benefits. |
| FOR
EXAMPLE: |
|
 25
percent of women responsible for maintaining their vehicles
tackle light jobs like changing wipers and batteries,
and checking and refilling fluids.
- Women
make up 65 percent of the customer base for service
centers. Unfortunately, 80 percent of these customers
are not satisfied with the service and repairs they
receive, and 89 percent feel they are treated differently
because of their gender.
- Two-thirds
of the women who patronize aftermarket businesses are
college-educated, and 15 percent of these women hold
postgraduate degrees.
- Trust
is by far the most important factor to the female service
consumer, and convenience is secondary.
LEARN
MORE ABOUT THIS TOPIC - CLICK HERE |
©
2001, Aftermarket
Insider, Vol. 9. -- Text by Leslie Toussaint
|
