
Recent
Poll Shows Little Improvement On Biggest Gripes
Buying
a car remains a hassle for women, according
to a recent poll conducted by CarMax, retailer
of used cars. In fact, the poll showed no
improvement since the company's last consumer
response in 2004. That's not a good thing,
in case you were wondering. While women purchase
over 50 percent of new and used vehicles,
many still feel unaccounted
for at dealerships.
CarMax recently surveyed more than 9,800 women
on carmax.com about what was most lacking
in their car-buying experience. The responses
are summarized below, compared with the responses
to a similar survey conducted on carmax.com
in 2004. What was most lacking when you bought
your last car?
|
What
was most lacking when you bought your
last car?
|
This
Year's Response
|
Response
in 2004
|
| Quick,
effortless transaction |
21% |
21% |
| Salesperson
I liked and trusted |
15% |
16% |
| Fair
trade-in value |
14% |
14% |
| Respect
/ Attention to my needs |
14% |
13% |
| Fair,
reasonable finance rate |
6% |
7% |
| Understandable
paperwork |
4% |
4% |
| Other
factors |
12% |
11% |
"Women
continue to experience stress when buying
a car as demands on their time and the need
for convenience increases," said Donna
Wassel, regional vice president for CarMax.
"That's why it is important to find a
car retailer that focuses on providing a transparent,
customer-friendly, and easy car buying process."
Wassel offers the following 10 tips for
women car shoppers:
1. Use the Internet to research vehicle
types, makes, models, options, features, and
prices. Visit websites such as carmax.com
to see actual prices and photos of
every vehicle make and model.
2. Print out fact sheets or information
about the vehicles you are interested in,
so you can remind yourself about what you
want when you step onto the lot.
3. Bring key paperwork items with you,
including title and registration for your
current vehicle, your driver's license, and
insurance card. (CONTINUE...) |