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 Owning
a car is quite similar to owning a pet. We take time
and great care to pick out just the right one to be
our unconditional friend. We want the relationship to
be happy since we'll be spending a lot of time together.
Finally that perfect match happens, and then we name
it, talk to it, play with it and even brag about it.
And ultimately, for most of us, we even fall in love
with it. Suffice to say, Americans have this same love
affair with their cars.
Our
cars are an extension of our personalities. They reflect
our lifestyles and the perception we have of ourselves.
They inspire feelings and quite often ignite our passion.
Pick up trucks make us feel tough, athletic and in control.
Sports cars ignite our sex appeal making us feel oh
so hot and very cool. Luxury cars inspire feelings of
elegance, leadership, and often a sense of wealth that
you may not even have.
Isn't
it funny, though, how any one of these beasts or beauties
can send us cowering into shame and embarrassment if
they're coated in dirt? Or the interior is gorging with
garbage? How easily that all changes with a simple professional
car wash! Just like that, a clean car can change your
day. It can change how you feel about yourself, your
surroundings, even transform a bad mood into a glowing
one.
But
more importantly, keeping your car clean has many significant
financial and environmental benefits, especially when
performed by a professional car wash.
Let's
start with the financial rewards. Every day our cars
are subjected to sun, salt from the sea, salt from snow
trucks, grease and grime from the road, acid rain, smog,
tree sap, dead bugs, and worst of all, the ever-acidic
compound of bird poop bombs. We've all been riddled
and splattered at one time or another.
All
of these malleable menaces eat away at a car's metal
and chrome. They dull the paint. They corrode and cause
rust under the carriage, in the wheel wells, even under
the hood. They destroy your pride and joy drop by drop,
day after day. You may not see it right away, but over
time they will contribute to the decay of your car's
exterior, ultimately diminishing its resale value.
This
is serious stuff. Did you know that nearly $24 billion
a year is spent battling car corrosion damage? This
cost is absorbed by you, the consumer, in three ways:
funding automakers efforts to research corrosion-resistant
paints and coatings, fixing damage to your car caused
by road and sea salt, and overall depreciation of cars
due to corrosion.
(CONTINUED...)
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