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ROAD
& TRAVEL MAGAZINE PRESS KIT
Caldwell
Communications, Inc. dba ROAD &
TRAVEL Magazine, targets upscale consumers
with a slant towards women. The primary
focus of RTM is to provide content and
resources from which consumers can make
informed decisions regarding automotive
purchases, travel plans and personal
safety on the road. Venues include the
RTM website, the annual International
Car of the Year (ICOTY) Awards show
and TV special, and media appearances
and satellite media tours by automotive
and travel expert, Courtney Caldwell.
Founded in 1989, ROAD & TRAVEL Magazine
was the first multimedia corporation
to specialize in automotive content
aimed at female consumers. As a result
of its history and pioneering efforts
in this market, RTM has become recognized
as a leading authority in the industry
and is sourced regularly by the media.
RTM founder and publisher, Courtney
Caldwell, serves as a national consumer
advocate and spokesperson on behalf
of the women's market and has worked
with national media outlets such as
The Today Show, Good Morning America,
The Early Show, and CNN, as well as
hundreds of print and online publications.
The
mission of RTM is to provide quality
content that is relevant and timely
with a focus on three of the most important
issues to women consumers; auto, travel,
and personal safety. Empowering consumers
with this information saves time; a
commodity aggressively sought but in
short supply in most women's busy lives.
Because both the auto and travel industries
market to women, RTM serves as a voice
to help to bridge the gap between women
and businesses.
Positioned
as the most comprehensive resource of
automotive and travel content for women,
RTM has earned the respect and support
of its readers and colleagues in both
industries.
RTM
headquarters were moved to Michigan from Los Angeles in 1998 to be centrally located
in the U.S. to accommodate the staff's worldwide travel to meet with clients and
attend press trips.
RTM
is published online weekly, and today
includes a RSS feed and a blog. For
more information on RTM's media venues
and the founder's background, please
see the links listed below.
AskPatty.com
Interviews Courtney Caldwell [Read
here]
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