CBS
Detroit to Televise 2005 9th Annual International Car of the Year Awards
DETROIT,
December 13, 2004 - ROAD & TRAVEL Magazine (RTM) announced today that its
2005 ~ 9th Annual International Car of the Year Awards (ICOTY) will be televised
by CBS Detroit as a one-hour TV special on January 14, 2005 at 6a.m., January
15, 2005 at 11p.m. and January 16, 2005 at 12p.m. The
ICOTY Awards will be presented on January 8, 2005 just prior to the kickoff of
the North American International Auto Show in Detroit. The awards will honor the
Top 10 automobiles for 2005: Car of the Year, Truck of the Year, Most Sex Appeal
(sports car), Most Athletic (pickup truck), Most Resourceful (SUV), Most Respected
(luxury), Most Compatible (minivan), Most Dependable (Sedan) Most Spirited (entry
level) and Most Versatile (crossover). "These emotionally compelling
categories represent the strong relationships that consumers develop with their
cars during ownership," says RTM editor-in-chief Courtney Caldwell. "It's
about how cars reflect our lifestyles and self-image, an attitude most consumers
can identify with." "After
being part of last year's success, we are excited to continue the tradition and
build on the momentum from the 2004 event," said CBS and UPN Detroit Senior
Vice President and General Manager Linda Danna. "The special on CBS Detroit
will not only give our viewers a front-row seat at the awards presentation, but
it will also spotlight the award winning cars and everything they represent." RTM
will also present its second Lifetime Achievement Award, honoring veteran automotive
journalist Jerry Flint of Forbes Magazine. Additionally,
the first annual HEART STRING Award will be awarded to the most emotionally compelling
car commercial that ran on national TV in 2004. Sponsors
for the ICOTY Awards include Shell Oil Products US, Bridgestone/Firestone Tires,
General Motors Corporation, Dolby Laboratories, Ford Motor Company, Detroit Marriott
Renaissance Hotel, OnStar, Hyundai Motor America, BMW NA, DaimlerChrysler Corporation,
GMAC Financial Services, Bose Corporation, Nissan North America, American Honda
Motor Company, Subaru of America, U-Haul International, Google, Tower Automotive,
and ArvinMeritor Inc. In addition, MSN Autos is the 2005 media sponsor. ROAD
& TRAVEL Magazine, established in 1989, is a comprehensive online magazine
specializing in travel, automotive and personal safety topics. RTM provides content
and resources from which consumers can make informed and intelligent decisions
regarding their automotive, travel and personal safety needs. For more information,
please visit our Web site at www.roadandtravel.com. Press
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