ROAD & TRAVEL Magazine
Celebrates 20th Anniversary
For Immediate Release
DETROIT, January 10, 2009— The online resource for all things automotive- and travel-related, ROAD & TRAVEL Magazine (RTM), is proud to announce the publication’s 20th anniversary. Established in January 1989 as a bimonthly print magazine, RTM pioneered women’s automotive media, establishing itself as the first publication to specialize in automotive, travel and personal safety topics aimed at female consumers.
In 2000, RTM shifted to an online magazine becoming an early Internet adapter, and is today the largest and most recognized publication to target the women’s automotive and travel markets. RTM leans towards upscale women ages of 25–54, a body of consumers who purchase more than 50 percent of all new vehicles and influence 85 percent of all other sales. Forty percent of all business travels are made by women.
Today, RTM is known for providing one-stop shopping for women's auto and travel needs, arming them with the content and resources they need to make informed decisions. RTM strives to provide resources and trends on consumer behavior to both the auto and travel industries, thereby enhancing industry commitments to markets through editorial content and event marketing.
RTM has become recognized as a primary resource for women's automotive and travel issues and is sourced frequently by the media as the 'resident expert' on the female car buying market, women's travel trends, and personal safety on the road, the number one concern women have when they travel by car or air.
Courtney Caldwell, RTM’s founder and editor-in-chief, has become one of the most sought after national spokespersons on women’s automotive, travel and personal safety issues. “I started Road & Travel Magazine because I was pissed off, which is a great motivator” she says. “I didn’t like the condescending treatment I received at dealerships and learned other women felt the same way. With no information available at that time to educate women, I decided to start a publication to address those needs.”
Over the past 20 years, Caldwell has become well-known for her expertise in the auto and travel markets and advocacy of women’s personal safety issues. As such, she has appeared on CNN, Good Morning America, The Today Show, The Early Show and MSNBC, as well as in the NY Times, LA Times, and USA Today, to name a few. She has also served as a spokesperson for GM’s OnStar, Jiffy Lube, State Farm, Acuvue’s Night Driving Safety Campaign, Capital One Auto Financing, Optima Batteries, Mr. Goodwrench and the Baymont Inns & Suites - Drive Revived Safety Campaign.
Don’t expect Caldwell or RTM to disappear anytime soon. “There’s still much work to be done in the women’s market, especially in the auto industry, so I’m here until the end or until someone gives me the boot,” says Caldwell.
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