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"Big Momma" of 'em all: the Ford Explorer.
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Yep.
Ladies love their SUVs.
For
the first time ever, Sport Utility Vehicles have captured the
overall market share lead among female new vehicle buyers, according
to an analysis by R. L. Polk & Co. SUVs have led among male
new vehicle buyers since 2000.
"After
years of steadily gaining market share, the SUV finally can be
crowned king of the American road," said Lonnie Miller, analytic
consultant for Polk.
A
Polk nationwide analysis of new vehicle retail registrations between
January-October 2001 finds the Sport Utility Vehicle segment with
a 23.9 percent share of the women's market. This is more than
the 23.2 percent share for the Midsize Car segment - the first
time SUVs have eclipsed Midsize Cars among women.
The
Ford Explorer led all Sport Utility Vehicle models among women
in 2001, with 45,172 Explorers registered to women between January-October.
The Jeep Grand Cherokee was the second most popular SUV among
women, with 30,104 registered.
In
1996, Midsize Cars held nearly double the market share of Sport
Utilities among women - 26.1 percent to 13.5 percent. In 2000,
Sport Utilities closed the gap to just 3.3 percentage points.
(Source:
R.L.
Polk & Co.)
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