What's
Your Driving Personality?
Survey
says drivers fit categories that indicate Americans' "Car-ma"
behind the wheel
"Auto-Pragmatics":
This
group (15 percent) describes themselves as "confident,"
"cautious," "economically conscious" and "environmentally
friendly." In a word ...practical. These same sentiments
can be seen in how they view their cars -- safe, convenient, economical,
environmentally friendly and practical.
-
This group also consider themselves "good" and "confident"
drivers, but this should not be confused with being "fast"
and "aggressive." Instead, they are also the most
likely to consider their driving style as "safe" or
"cautious." For them it is important to get where
they are going as safely as possible, no matter how long the
trip takes.
- Most
Auto-Pragmatics are fussy about how others treat their cars.
They are the group most likely to describe the inside and outside
of their car as "clean." A majority of this group
(more likely than all other groups of drivers - 58 percent)
is not employed. Instead, fully 28 percent are retired, more
so than any other group. Most (69 percent) are also female.
"Auto-Pilots":
These drivers (15 percent) describe themselves as "reliable,"
"confident," "smart" and "family-oriented."
Half of this group has children under 18 at home (more than any
other category). Most (71 percent) are female.
-
Although they generally consider themselves "safe"
and "cautious" drivers overall, they are less likely
then Auto-Pragmatics to say so. Instead, this group tends to
be less comfortable behind the wheel -- only 29 percent strongly
agree that they are "confident" drivers. Only one-third
agree that they enjoy driving very much. More so than any other
group, one in three prefers the passenger seat to the driver's
seat, and 24 percent tend to avoid driving whenever they can.
- Still,
a majority of this group is dependent on their car to do their
daily business and the majority concedes that their car is a
comfortable place to be. But the car itself is not important
to this group. Auto-Pilots are least likely to say that their
car is a reflection of who they are or that the kind of car
they drive is important to them.
- Individuals
in this group are among those most likely to be homemakers (18
percent). Compared to other drivers, people in this group are
most likely to drive a minivan (19 percent).
The
Allstate "You Are What You Drive" survey was conducted
for Allstate by RoperASW. Interviews with 2,500 car owners were
conducted online from August 8 to August 15, 2003. The survey
was conducted among an online population of U.S. car owners and
has been weighted to reflect the population of U.S. car owners
as a whole. The sampling error on the total sample is plus or
minus 2 percentage points at the 95% confidence level. Sampling
error for sub-groups is higher.
MORE
INFORMATION: www.allstate.com (...BACK)
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