One-Third of DIYers are Female
males still dominate the Do-it-Yourself (DIY) segment of the automotive
aftermarket, female DIY vehicle maintainers
now make up one-third of all DIYers in U.S. households,
according to a market research study released by the Automotive
Aftermarket Industry Association (AAIA).
Aftermarket Consumer: Do-it-Yourself or Do-it-for-Me" study
reveals that from 1994 to 2000, the percentage of total U.S. households
performing light, medium or heavy-duty maintenance has not changed,
but the percentage of DIY households
with female DIYers has increased from 27 percent to 34 percent
of the total. Males still comprise about 66 percent
of the DIY segment.
typical female 2000 DIY is married and about 45.5 years old. She
is 5.2 years older than the typical female DIYer in 1994. She
has completed two to three years of college and is employed full-time.
Her $52,100 household income is a 26 percent increase over her
1994 household income. In addition, she probably has two vehicles
and usually works on them less often than once every two to three
months, primarily to save money.