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Study: Gas Mileage Increasingly Important Factor to New-Vehicle Buyers in Choosing One Model Over Another

Top 10 Reasons Cited by Vehicle Owners for Rejecting Particular Models

1. Total price too high
2. Total monthly payment too high
3. Didn't like exterior styling/design
4. Not available with rebates/incentives like vehicle ultimately purchased
5. Wanted better gas mileage
6. Concerned about reliability
7. Not available with special low-interest financing
8. Didn't like look/design of interior
9. Salespeople/dealer didn't act professionally
10. Vehicle was too small

Top Five Models Most Often Rejected Because of Gas Mileage (alphabetically)

Cars:
Cadillac DeVille
Chevrolet Monte Carlo
Ford Mustang
Ford Taurus
Mercury Grand Marquis

Trucks:
Dodge Durango
Hummer H2
Jeep Liberty
Kia Sorento
Mercury Mountaineer

Top Five Models Least Often Rejected Because of Gas Mileage (alphabetically)

Cars:
Audi A4/S4
Lexus ES 300
Mazda 6
Volkswagen Beetle
Volvo S60

Trucks:
Chevrolet Venture
Chrysler Town & Country
Honda Odyssey
Toyota Sienna
Volvo XC90

MORE INFORMATION: J.D. Power and Associates

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