MAZDA
REV IT UP™ RETURNS FOR 2004
If
you loved the inaugural Mazda Rev It Up™ and couldn't get enough of it -
or if you waited too long to get on the sign-up list in 2003, here's your chance
to make sure you make the starting grid for the 2004 Tour. Mazda Rev It Up has
announced its schedule for the coming year, with two new markets - San Diego and
St. Petersburg FL. - and starting the first week in January, will take registrations
on the website: www.mazdarevitup.com.
This coming
year, the World's Largest Performance Driving School and National Driving Competition
will feature the hot new MAZDA3 as the car to drive in its skills clinics and
on the competition course. A successor to the GLC, 323 and the Protegé,
the MAZDA3 introduces unmistakable Mazda styling and functional intelligence to
the compact segment, exuding the fun-to-drive character that is the essence of
a Mazda. Hailed
by Grassroots Motorsports Magazine as the Editor's Choice on its "20 Things
That Rocked Our World in 2003," Mazda Rev It Up was a smash hit with serious
competitors, as well as participants just out to have fun improving their driving
skills. Expected to draw a sell-out 30,000 competitors, Mazda Rev It Up 2004 will
offer even more opportunities for personal instruction and to test yourself--and
your friends--against the clock. But one thing will remain the same, the low cost
for participating and competing---$40. "Mazda
Rev It Up is still the best behind-the-wheel bargain in the automotive world,"
said Robert Davis, senior vice president of marketing and product development
for Mazda North American Operations. "We are proud that we can offer refinements
that will enhance the experience for our participants, while keeping the cost
low and the thrill-quotient high." The
2004 edition of Mazda Rev It Up will feature the "Always On" Driver's
Lounge -- a place where competitors can go to ask questions and get driving tips
from the pros -- at any time during the day. Located at the Information Tower,
the "Always On" Driver's Lounge will enable hungry competitors to quiz
the instructors to their heart's content.
For
those who feel compelled to chart their progress at every step of the way, Mazda
Rev It Up will time every skills clinic and practice lap in 2004. Thus, competitors
can see how much they improve on each individual run, and put the pressure on
their compatriots. Mazda Rev It Up participants will be able to choose from among
three skills clinics for a total of eight competitive laps, before heading to
the competition course for the final two timed runs. (CONTINUE...)
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