Road & Travel Magazine

                Bookmark and Share  

Automotive Channel

Auto Advice & Tips
Auto Products
Auto Buyer's Guides
Car Care & Maintenance
Car of the Year Awards
Earth Friendly Car Awards
Insurance & Accidents
Legends & Leaders
New Car Reviews
News & Views
Planet Driven
Road Humor

Road Trips
Safety & Security
Teens & Tots
Used Car Buying
Vehicle Model Guide
Vehicle Safety Ratings What Women Want

Travel Channel
Adventure Travel
Advice & Tips
Airline Rules
Bed & Breakfasts
Cruises & Tours
Destination Reviews
Earth Tones
Family Travel Tips
Health Trip
Hotels & Resorts

Luxury Travel
News & Views
Pet Travel
Safety & Security
Spa Reviews
Train Vacations
Travel Products
What Women Want
World Travel Directory
Follow Us
Road & Travel Magazine
Facebook | Twitter
Road & Travel Blog

Earth, Wind & Power
Facebook | Twitter | Blog

Volvo Unveils Car Designed by Women

Because it's a concept car, there is no assurance the car will ultimately be mass-produced for retail. Nevertheless, Volvo expects many of its ideas will find their way into future cars.

"The goals with the YCC are to introduce important automotive ideas to the market and show the vast female brain trust within the automotive industry," said Tatiana Butovitsch Temm, YCC project team member. "It would also be great if we could inspire other women - and men - to question traditional business methods and create positive change within organizations. Great ideas always come about when people look within their personal and professional lives and ask: What could I do that's never been done before?"

Female Influence Strong in Volvo

Women are forming an increasingly important customer group for Volvo Cars. In the United States, 54 percent of all Volvo buyers are women.

"This car is a fantastic opportunity for us. We can concentrate on the fast-growing group of women customers without losing the men," said Vic Doolan, president and chief executive officer of Volvo Cars of North America.

Volvo has a long-standing tradition of listening carefully to what women want. In the 1980s, Volvo formed a women's reference group to test and assess new models within their early stages of development. A women's focus group convened in California played the key role in the distinctive functions and features of Volvo's most recent commercial model, the XC90 sport utility vehicle.

YCC Team Members

More than 120 Volvo employees participated in the design, development and production of YCC. All final decisions were made by women. The YCC Project Team Leadership, who are all employees of Volvo Car Corp. in Sweden, included:

  • Camilla Palmertz, Project Manager
    "Our aim is that you should feel great in this car."

  • Eva-Lisa Andersson, Project Manager
    "A car is a very technical product. Still, your buy is based on emotions."

  • Elna Holmberg, Technical Project Manager
    "A car is your choice. Therefore it is very important that you can put your demands and wishes into it."

  • Maria Widell Christiansen, Manager, Design
    "We are convinced that this car also, definitely, appeals to men."

  • Tatiana Butovitsch Temm, Communications Manager
    "The hallmark of a good idea is that people ask why this hasn't been done before."

  • Lena Ekelund, Deputy Technical Project Manager
    "In the YCC, we have retained our focus on customer needs, not compromised it in favor of flashy technical solutions."

  • Anna Rosen, Exterior Design
    "We wanted to create a beautiful car. Not brutal, but tough."

  • Cynthia Charwick, Interior Designer
    "The first impression you get of the car is a feeling of grace and space."

  • Maria Uggla, Color and Trim Designer
    "One way of being in control is that you have the opportunity to influence your environment."

For more information, visit

(Source: Volvo Cars) (...BACK)

Copyright ©2013 - 2016 : ROAD & TRAVEL Magazine. All rights reserved.