| Good
Vibrations for Staying and Going: |
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| The
Pontiac Vibe and L.A.'s Mondrian Hotel |
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By
Denise
McCluggage
Ian Schrager,
whose hotel fancy this is (the hotel as apparel, as tech toy, as anti-hotel)
is surfing a wave of success. There's a thread of similarities ranging
from the edgy style and amusing touches to the dark hallways and no
names on the exterior.
Two giant
doors, the Stonehenge of doors, mark the place where your car should
dive off Sunset to the entrance of the Mondrian. This used to be an
apartment building. My room - complete with kitchen - is smallish for
an apartment but wonderful for a hotel room. (The bathroom alone is
larger than my room at Schrader's Hudson
Hotel in New York.) I like the touches -vintage magazines and a
mystery novel in white wrappers for setting the scene. A place with
thought, I like that.
The
outdoor space, poolside, is appealing. A city view framed in window-like
arches, floor cushions on wide wooden stairs. And a Starckian touch
of gigantism - a double row of shoulder-high flowerpots out of which
sprout foliage that forms an arcade. Here the eye gets exercise as well
as the body.
Past the
pool and up some stairs is the Sky Bar, a large cube of a room with
a carefully tended rep as hard to get into. (A perennial ploy carried
forward from Schrader's days with Studio 54 in NYC.) The restaurant
is certainly worth getting into. A foodie place with an inventive chef
doing Cuban French Asian things. However someone has missed the fact
that some visual input has a part in experiencing food, particularly
when the food is primarily a tasteful and (I'm guessing) colorful mélange.
Dim is good, dark is a nuisance.
Speaking
of dark, a European guest was heard explaining to another that the murky
halls of the Mondrian were a result of the California power shortage.
The other nodded as he felt his way out of the elevator into Stygian
mystery. Hey, guys, this kind of dark is like tearing holes in the knees
of new jeans.
There's
little space for cars in this most car-dense section of the globe. We
used the parking lot across the street behind the Blues Brothers to
learn about the Vibe and to take off on our ride-and-drive, a time honored
way for motoring journalist to get an impression of a new car.
They
don't want to say "wagon" because wagons are low, not tall,
and have a family-vehicle image that might turn off young buyers. They
don't want to say "hatchback" because that will blight sales
in the US (though it's the most popular shape in Europe.) So call it
"crossover" because nobody is sure what that means and it
sounds new and hip. Or just call it Vibe, and it is new and hip. And
if reason prevails Pontiac has a hit on its hands.
Out last
month (January '02) as an '03 model, this cross-cultural cousin of the
Toyota Matrix is intended to entice a younger, more style-conscious
buyer into the Pontiac pool. The marketing ploys have aimed - even strained
- at that. But the proof will be in the vehicle itself. (CONTINUE...)
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