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Women Ask Tougher Questions and Are More Thorough Than Men When Car Shopping - LeaseTrader.com Study

WOMEN ARE MORE THOROUGH THAN MEN
WHEN SHOPPING FOR A CAR

Women Ask Tougher Questions on Safety, Incidents

Are women more thorough than men when shopping for a vehicle? LeaseTrader.com analyzed customer transactions during 2011 when out-of-state lease transfers occurred and found that more women ordered third-party vehicle inspections compared with men. When women were on the “buyer” end of a lease transfer they ordered a vehicle inspection 67.2 percent of the time, compared with 54.5 percent for that of men.

Vehicle lease transfers processed through the LeaseTrader marketplace include the option for a vehicle inspection conducted by a third party company, anywhere in the country. This service is mostly ordered when the car is located in a different region and the interested party can’t easily travel to see the car first-hand.

Women buyers also ask different and more thorough questions than men buyers. A review of customer correspondence patterns during 2011 also revealed that women buyers inquired about specific areas in terms of safety performance, incident history and a general sense of a vehicle’s overall functionality given certain circumstances. The majority of correspondence from men buyers primarily covered a vehicle’s overall driving and engine performance, aesthetics and vehicle technology, and some minor safety features.

“We’ve been studying gender differences and preferences in car shopping within our marketplace for several years,” said Sergio Stiberman, CEO and founder of LeaseTrader.com. “That our data illustrates a deepening relationship between women and cars comes as no surprise to us given that the gender gap has narrowed and even reversed in some areas since our marketplace opened nearly 15 years ago.”

Gender differences for inspections were most noticeable among drivers between the ages of 21-30. In this age group the gap widened to 78.2 percent of female buyers requesting a vehicle inspection compared with 42.3 percent of men buyers. The narrowest gap was for customers between the ages of 41-50, which saw 63.2 percent for women and 58.1 percent for men.

LeaseTrader’s inspection provider provides a complete vehicle history and current state of the vehicle, as well as bumper-to-bumper photos of the exterior and interior giving would-be lessees a window into the vehicle so they can make an informed decision.

About LeaseTrader.com
LeaseTrader.com, the most recognized name in car leasing, easily and affordably matches car shoppers with individuals looking to escape their auto lease. Visit www.LeaseTrader.com or call 800-770-0207.

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