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Continental's
"Safely There" Mobile Exhibit Tour:
Safety is on a Roll
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| The
Safely There exhibit in front of the nation's Capitol. |
You're
driving on the highway, or across town on a surface street,
or possibly in a residential area when, in your rearview mirror,
you see a 37-ton, 18-wheel semi, a truck about one-fourth of
the size of a football field. Admit it, you're concerned about
safety at this moment.
If
you see this truck, painted in vibrant shades of orange
with a pleasing mural on the side of a young parent and child,
you can feel at ease. Created by Continental, the truck is a
traveling exhibit teaching the public about its Electronic Stability
Control (ESC), a system designed to avoid crashes before they
occur. Recent independent studies prove ESC technology saves
lives, reduces crashes and rollovers, reduces costs to society
and it is available to consumers in dealer showrooms today.
The
"Safely There" truck tour also educates consumers
about other vehicle safety technologies such as anti-lock braking
systems (ABS), traction control systems (TCS), active rollover
protection (ARP) and various aspects of tire safety. Now, you
can admit it, vehicle safety should be a concern to all drivers,
and at Continental's corporate mission is to make individual
mobility safer, more comfortable and fun.
Continental
named the exhibit "Safely There" to focus on the most
important aspect of driving. It refers to a journey of any length
and the desire for us, our children and all our passengers to
arrive safely there.
After seeing the exhibit, taking the interactive safety quiz,
viewing the video that recreates a stability control situation,
learning from the information kiosks and experiencing the 3-D
motion simulator ride, you will understand why Continental says
"technology is our passion, but safety is our business."
From
Detroit to Washington DC, Atlanta to New York City, Boston to
Los Angeles and back again through Phoenix and Dallas, the "Safely
There" mobile exhibit tour has already logged thousands
of miles since July 2003 and will be still on the roll until
December 2003.
Once
set up, the truck expands to 85' length by 40' width and evokes
an inviting environment of color and design, all while educating
the public with its various interactive stations.
A
highlight of the "Safely There" exhibit is an events
center with a movie theater offering an exciting 3-D Motion
Theatre Simulator, videos and seats connected to a multi-axis
hydraulic motion simulator.
This
year's tour concludes with the Continental Tire Bowl in Charlotte,
N.C. on Dec. 30. When the cycle is completed, the tour will
have visited 15 states and the nation's capital, traveled approximately
12,500 miles and sent its safety messages to more than 2.9 million
people.
Still
remaining on the itinerary are the following cities:
-
Charlotte, NC 9/18 - 9/21 Southern Women's Show - Charlotte
- Orlando,
FL 10/16 - 10/19 Southern Women's Show - Orlando
- Lake
Placid, NY 10/26 - 10/29 NY State Highway Safety Conference
- Tucson,
AZ 11/12 - 11/15 Driving School Association of America
National Conference
- Tempe,
AZ 12/5 - 12/7 Fall Festival of the Arts
- Charlotte,
NC 12/17 - 12/30 Continental Tire Bowl
For
more information, visit www.contitevesna.com.
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