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Cold Weather, Warm Hearts

82% of American drivers would assist a stranded motorist

This winter, if you're stranded by the roadside, help isn't far away — even though the tow truck or highway patrol may not be in sight. According to the Michelin Winter Driving Survey, 82 percent of American drivers would assist a stranded motorist, and 64 percent of American drivers have been helped by a stranger while stranded on the side of the road.

"Winter driving can be extremely perilous and can lead to skidding on black ice, getting stuck in a snow bank or having weather-related accidents," said Normand Latremouille, winter segment marketing manager for Michelin. "We hope the survey alerts motorists to the importance of avoiding winter accidents by installing four winter tires to dramatically improve their car's braking, handling and acceleration in wintry conditions."

Drivers who contend with snow and ice for a majority of the winter are 30 percent more likely to have skidded on black ice, 35 percent more likely to have been stuck in a snow bank and 7 percent more likely to have had an accident due to weather conditions than those who rarely have harsh winter weather. Experienced winter drivers are also 7 percent more likely to say that winter tires make them feel safer than four-wheel-drive systems or anti-lock brakes when it comes to driving in the snowy months.

The survey also showed that damsels are not usually the ones in distress. Men are more likely than women to suffer from winter-time car trouble. Not only are men 7 percent more likely to suffer a general accident due to winter weather, but they are also 13 percent more likely to have hit a snow bank and 10 percent more likely to have skidded on black ice. According to the survey however, men are 24 percent more likely to stop and help a stranded motorist than women.

Three out of four Americans who spend most or all of the winter driving in slippery conditions have helped a motorist stranded at the side of the road and stayed with them until the problem was solved, despite the harsh conditions outside. The survey also showed that southerners were the coldest of heart, being twice as likely to drive past a stranded motorist — without so much as calling for help.


About Michelin
The world's largest tire maker, Michelin (www.michelinman.com) manufactures and sells tires for every type of vehicle, including airplanes, automobiles, bicycles, earthmovers, farm equipment, heavy-duty trucks, motorcycles and the space shuttle. The company also publishes travel guides, maps and atlases covering Europe, Asia, Africa and North America. Headquartered in Greenville, S.C., Michelin North America employs more than 23,000 and operates 20 plants in 16 locations.

(Source: Michelin)

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