vehicle sales expected to grow tremendously
hybrid-electric vehicle sales volumes are anticipated
to grow by 268 percent between 2005 and 2012, according
to the most recent update of the J.D. Power and Associates
Automotive Forecasting Services Hybrid-Electric Vehicle
2012, consumers will have the opportunity to
purchase a hybrid vehicle in nearly all segments,
including full-size pickups, minivans and luxury
Hybrid vehicle sales are expected to grow from approximately
212,000 vehicles in 2005 to 780,000 by 2012. Despite
the large increase in sales volume, vehicle models utilizing
a hybrid-electric powertrain still will remain a small
portion of the market, growing from 1.3 percent of U.S.
light-vehicle sales in 2005 to 4.2 percent market share
"Future growth will be the result of more vehicle
manufacturers entering the hybrid-electric market and
a greater number of hybrid models," said Anthony
Pratt, senior manager of global powertrain forecasting
at J.D. Power and Associates. "There are currently
only 11 hybrid models available in the U.S market, and
by 2012 that number could increase to 52 models."
While the number of hybrid models hitting dealer lots
in the next several years is expected to increase, Pratt
said many of those vehicles will be in segments currently
void of hybrid vehicles.
"Consumers tend to purchase within the vehicle
segment that best suits their lifestyle," said
Pratt. "When hybrids were first introduced in the
United States, they were only available in sub-compact
cars that were not practical for all vehicle buyers.
This trend changed with the introduction of the Ford
Escape in late 2004 and we anticipate this trend will
continue in the future."
The hybrid-electric vehicle market has grown from two
models and fewer than 10,000 vehicles sold in 2000 to
11 models and an estimated 212,000 vehicles sold in
About J.D. Power and Associates
Headquartered in Westlake Village, Calif., J.D. Power
and Associates is an ISO 9001-registered global marketing
information services firm operating in key business
sectors including market research, forecasting, consulting,
training and customer satisfaction. The firm's quality
and satisfaction measurements are based on responses
from millions of consumers annually. J.D. Power and
Associates is a business unit of The McGraw-Hill Companies.
Power and Associates)