Best Luxury Cars:
Cadillac Top Among Luxury Car Consumer Experience
In a recent independent study, luxury car owners rated Cadillac a solid first place as the brand that delivers the best customer experience in the luxury vehicle segment for 2007, beating out competitive brands like Jaguar, Mercedes and Audi. Coming in second place was Lexus brand, while third place was awarded to Honda's Acura label.
The Luxury Institute survey, which measured consumer response of a national sample of households with an annual income of at least $150,000, is the only measure of customer experience that targets wealthy car buyers.
According to those surveyed, GM's Cadillac brand is recommended because of it's "looks, comfort, service, performance, and reliability, as well as great people at the dealers." Said one surveyed owner, "My dealer experience was excellent. Cadillac is the best of everything."
The Cadillac line-up, which includes eight vehicles, features the all-new 2008 CTS, set to debut in the fall of 2007. It also boasts sporty XLR, three sedans (including CTS, STS and DTS), as well as the hefty Escalade, ESV and EST.
According to Milton Pedraza, CEO of the Luxury Institute, "It is significant to see American icon Cadillac rise solidly [among] highly discerning wealthy owners..."
Rated brands included: Acura, Audi, BMW, Cadillac, Infiniti, Jaguar, Lexus, Lincoln, Mercedes and Volvo.
Click here to view ROAD & TRAVEL's 2007 Cadillac Model Guide. Or visit the Cadillac web site to find a dealership near you.
About the Luxury Institute
The Luxury Institute is the uniquely independent and impartial ratings and research institution that is the trusted and respected voice of the high net-worth consumer. The Institute provides a portfolio of proprietary publications and research that guides and educates high net-worth individuals and the companies that cater to them on leading edge trends, high net-worth consumer rankings and ratings of luxury brands, and best practices. Publications include the monthly Wealth Report, the Luxury Brand Status Index surveys, the Luxury Best Practices surveys, the Luxury Consumer Experience Index surveys and the Luxury Website Effectiveness Index surveys.
(Source: Luxury Institute)