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ICOTY Awards: How awards are used

How Car of the Year Awards are Used by Automakers

CADILLAC
- Internal Communications

- Dealers

-
Media interviews

-
Full line GM insert
CHEVROLET
- GM insert of full line

- Product information guide

- Executive speeches

- Chevy website and employee newsletter

- Special luncheon with Chevy GM
CHRYSLER

- Time Magazine, USA Today, Wall Street Journal, Business Week

- Trophy display at NAIAS with other awards

- Press releases

- Chrysler website

- Window Stickers on Winning Vehicle at Dealerships

FORD

- Press Release Mention

- 6'x3' Vinyl Banners @ Houston Dome

- Used on Ford Websites

- Highlighted in Ford owner's magazine

- Highlighted in F-150 direct mail pieces

- Ford TV Network

- Ford World employee newspaper

- Dealer World magazine

GMC
- Infomercial on Discovery, A&E, DIY Network
HONDA
- Trophy on display in corporate headquarters

- Mention in future advertising
HYUNDAI
- Hyundai Dealer Showroom pieces

- Press release to auto journalists mailing list

- Company email
JAGUAR
- Internal Release

-
USA Today, The Wall Street Journal
LINCOLN MERCURY
- Internal photos in newsletter with general manager accepting award

- Press kits
MERCEDES-BENZ
- Employee newsletter includes PR colleagues at sister companies (international)

- Press release, awards on display at NAIAS Mercedes-Benz display.
OLDSMOBILE
- Olds Today internal newsletter

- GM International Newsline

- PR Newswire

- Intrigue Newsletter

- GM insert distributed on full line. placed in Automotive News and other
PONTIAC
- People Magazine

-
U.S. News World

-
Report, Better Homes & Gardens

-
Forbes

-
Money Magazine

-
Newsweek

-
Road & Track   

-
Southern Living Magazine, Press kits, Online
PORSCHE
- Special presentation: NY Auto Show
VOLVO