Heart String Award Sponsorship Opportunity

International Car of the Year Awards Sponsorship Opportunities

Heart String Award for the most emotionally compelling car commercial

HEART STRING SILVER $15,000
HEART STRING GOLD $25,000

VIP & Media Reception • MGM Grand Detroit
• Silver sponsor recognition on Heart String signage
• Sponsor exclusivity in silver category
• Strolling dinner and cocktails: Black-Tie/5-7 PM
• Live entertainment & extraordinary networking
• Your attending VIP on special VIP signage
• Complimentary valet parking & coat check

Main Event • MGM Grand Ballroom
• Live entertainment & show: 7-8:30 PM
• 1 guest table w/company sign: 10 seats
• Center aisle seating for clear view of stage
• Your logo on 10x14' video screens: show opening
• Sponsor tables include wine & hors d'oeuvres
• Silver recognition on Heart String video presentation
• Your logo on 10x10' center screen: HS presentation

Private VIP Afterglow
• Invitation only - Strictly enforced at door
• 8 guest tickets - RSVP Required
• Complimentary hors d'oeuvres & cocktails
• Live Entertainment - Dan Wiese on piano
• Reserved for winners, sponsors, and media partners
• Press not permitted except ICOTY Jury members
• Mingle with industry executives and lead auto editors

Advertising & Promotions

ROAD & TRAVEL Magazine • 2009
• Silver recognition in Heart String section
• 150,000 banner impressions
• Your logo/link in ICOTY awards section

Prior to Event

• Silver sponsor recognition on all HS print collateral
• List of attending media
• List of attending VIPs

Post-Event
• Wrap-up report on benefit fulfillment & media coverage
• Silver sponsor recognition on HS DVD for press kits

VIP & Media Reception • MGM Grand Detroit
• Lead sponsor recognition on Heart String signage
• Sponsor exclusivity in lead category
• Logo on 24x17” LCD monitor at reception entrance
• Strolling dinner and cocktails: Black-Tie/5-7 PM
• Live entertainment & extraordinary networking
• Your attending VIP on special VIP signage
• Complimentary valet parking & coat check

Main Event • MGM Grand Ballroom
• Live entertainment & show: 7-8:30 PM
• 2 guest tables w/company sign: 20 seats
• Your VIP co-present award with host on stage
• Front seating for clear view of show
• Your logo on podium signage
• Your logo on 10x14' video screens: show opening
• Sponsor tables include wine & hors d'oeuvres
• Lead recognition on Heart String video presentation
• Your logo on 10x10' center screen: HS presentation
• First rights of refusal for 2010 event - Deadline 5/1/09

Private VIP Afterglow
• Invitation only - Strictly enforced at door
• 10 guest tickets - RSVP Required
• Complimentary hors d'oeuvres & cocktails
• Live Entertainment - Dan Wiese on piano
• Reserved for winners, sponsors, and media partners
• Press not permitted except ICOTY Jury members
• Mingle with industry executives and lead auto editors

Advertising & Promotions
ROAD & TRAVEL Magazine • 2009
• Lead sponsor recognition in Heart String section
• 250,000 banner impressions
• Your logo/link in ICOTY awards section

Prior to Event
• Gold lead sponsor recognition on all HS print collateral• List of attending media
• List of attending VIPs

Post-Event
• Wrap-up report on benefit fulfillment & media coverage
• Gold sponsor recognition on HS DVD for press kits

For more information please visit our ICOTY awards section or the ICOTY awards archives

Go back to ICOTY proposal page | for more information contact: Courtney Caldwell (248) 546-4646 ET