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International Car of the Year Awards

2012 Porsche 911 Named
2012 International
Sports Car of the Year
- Most Sex Appeal -

by Road & Travel Magazine

Sponsored by
Bridgestone Tire Sponsors 2011 International Car of the Year Awards

For Immediate Release

DETROIT, January 9, 2012 - The International Car of the Year Awards (ICOTY) jury announced today the winner of the 2012 International Sports Car of the Year, the all-new Porsche 911 – Most Sex Appeal.

2012 Porsche 911 - Read Review
2012 International Sports Car of the Year

-Most Sex Appeal -

See ICOTY Awards Special Issue

The ICOTY jury, made up of nationally-renowned automotive journalists selected the 2012 Porsche 911 as the most emotionally compelling sports car for the new model year. “The Porsche 911 continues to excite jurors with its dynamic styling and penetrating sex appeal in the sports car category. The ICOTY jury agreed by a landslide that the Porsche 911 with its new sophisticated design and alluring lines led the pack amongst its competitors. The 911 will bond with a special breed of consumer who fancies fun and fantasy as an essential part of their lifestyle,” said Courtney Caldwell, ICOTY founder and executive producer.

“Buying a Porsche is not something someone does because they have to. They buy one because they want to. This award for the International Sports Car of the Year for 2012 is meaningful to us because it speaks to this emotional connection between our customers and their cars,” said Detlev von Platen, President and CEO of Porsche Cars North America.

2012 Porsche 911 Named International Sports Car of the Year for Most Sex Appeal by Road & Travel Magazine
Detlev von Platen, CEO & President of Porsche Cars NA; and Bernhard Maier, Executive Board Member, Sales & Marketing for Porsche AG (l), were thrilled to hear the 2012 Porsche 911 won the International Sports Car of the Year for Most Sex Appeal! Presenting the award (r) are ICOTY founder, Courtney Caldwell; and Mike Martini, president Bridgestone America OE, and ICOTY sponsor. (Photo by Jeff Kowalsky)

The 16th annual ICOTY presenters included Courtney Caldwell, Editor-in-Chief, Road & Travel Magazine; Denise McCluggage, famed auto journalist and author; and Ken Gross, auto writer for Playboy and Hemisphere’s magazines. Bridgestone sponsor and OE president Mike Martini co-presented the award with the jury.

“We are very grateful our sponsor Bridgestone for their continued support of ICOTY. Their belief in ICOTY’s pioneering mission to honor vehicles that connect with consumers on an emotional level has allowed the ICOTY jury to honor dozens of vehicles and automakers throughout the years with designs and safety features that leave consumers feeling passionate and safe about their vehicles again,” adds Caldwell.

“It’s our honor to sponsor this award recognizing the excellence in innovation by auto manufactures, and we appreciate the longstanding partnerships, both in the showroom and on our highways, we’ve enjoyed with them. We congratulate Porsche on their prestigious award and look forward to creating world-class products for OEM’s in the years to come,” said Michael Martini, President Bridgestone’s OE Division, of BATO.


The ICOTY Awards were founded in 1996 by Courtney Caldwell, editor-in-chief of Road & Travel Magazine. Its unique and pioneering theme was created by Caldwell to recognize automakers that successfully design and market their vehicles to consumer lifestyles eliciting an emotional connection to, and passion for, the cars they own and drive, which translates into consumer loyalty. Today, many automakers use the ‘emotional connection’ theme in their national marketing and advertising campaigns to connect with consumers.

Media Contact: Courtney Caldwell
Phone: 248.561.5660 EST

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