Chevrolet Silverado Named
2014 International Truck of the Year
by Road & Travel Magazine
For Immediate Release
DETROIT, January 14, 2014 - Road & Travel Magazine announced today the winner of its 2014 International Truck of the Year, the Chevrolet Silverado.
2014 Chevrolet Silverado - Read Review
2014 International Truck of the Year
See ICOTY Awards Special Issue
In acknowledging the award, Maria Rohrer, marketing director for Chevrolet trucks and SUVs, said Chevy was honored to be recognized for the 2014 Silverado. She cited the fine-tuning that went into this updated version of the most important truck staple in GM's vehicle lineup. “We worked hard to make the Silverado the best engineered, most refined pickup on the road, and we are pleased to see those efforts recognized by Road & Travel,” Rohrer added.
We think her reference to refinement nailed a significant reason the Silverado scored so well with RTM.
RTM editor Courtney Caldwell noted that Chevy's win comes on the 18th Anniversary of the ICOTY awards as well as the 25th anniversary of Road & Travel Magazine. She cited overall styling, new and more comfortable interior and improved miles per gallon among high points. Its appeal for women as well as men was highlighted in Chevy's groundbreaking commercial as seen here on You Tube, "Her Horse - A Woman and Her Truck," said Caldwell.
"Chevy has achieved a remarkable milestone... marketing the Silverado with both genders in mind, those who are active, athletic, rugged, independent and confident. And, as in the case of the 'Her Horse' commercial, a woman of many faces and many hats, and accomplishing this without a hint of 'chick flick' in one frame."
|Presenting the 2014 International Truck of the Year for the Chevrolet Silverado are Courtney Caldwell, editor, Road & Travel Magazine; and Mike Martini, president Bridgestone OE Americas, and ICOTY's 18th annual award sponsor. Accepting is Lloyd Biermann, Silverado Marketing Manager.
The trophy for the 2014 Chevrolet Silverado was presented to Lloyd Biermann, Silverado Marketing Manager, at a private ceremony during the 2014 North American International Auto Show. Presenters included Mike Martini, president Bridgestone America OE and ICOTY sponsor; Shannon Roche, RTM social media manager; and Courtney Caldwell, Editor-in-Chief, Road & Travel Magazine and ICOTY founder.
Bridgestone, longtime lead sponsor and supporter of the ICOTY Awards, recognizes the consumer-product relationship as critical to vehicle success.
“Bridgestone is proud to support the ICOTY awards, and applauds the efforts of these automakers that like our company demonstrate a strong commitment to innovative technology,” said Michael Martini, president, Consumer OE, Bridgestone Americas. “Through the combined efforts of everyone in the auto industry, and led by automakers like those being recognized today, we will continue to meet and exceed the demands of the motoring public.”
"We would like to thank Bridgestone Tire for sponsoring the 2014 International Car of the Year Awards," said Caldwell. Their continued annual support has allowed us to honor automakers for vehicles that not only relate to consumer lifestyles and connect on an emotional level, it has provided RTM with the opportunity to elevate awareness on how people feel about their cars, and thus help revolutionize, the way agencies now market and advertise cars to consumers on an international level.
SEE ALL 2014 INTERNATIONAL CAR OF THE YEAR WINNERS
About ICOTY - Founded in 1996 by Courtney Caldwell, editor-in-chief of RTM, ICOTY’s pioneering theme to honor vehicles designed and marketed to consumer lifestyles was created to shed light on the importance of marketing cars across gender and ethnic lines, thereby eliciting an emotional reaction and connection between car and consumer. Today, several automakers produce national TV commercials that successfully establish an emotional bond with their buyers inspiring brand loyalty.
Media Contact: Courtney Caldwell
Phone: 310.322.8000 PT