Mothers Say Goodbye TV,
Reuters reports that
women with children are watching less television and using the Internet
new report from Jupiter Media Metrix indicates that around 44
percent of women with children said their usage of the Internet
caused them to spend less time watching TV.
According to the report, around 29 percent of mothers surveyed in
the US, said they used the Net to play games online. The same percentage
used the Internet to download music, while 40 percent used it to
research for school and homework-related projects.
report also reveals that 41 percent of mothers surveyed would buy
things online on sales that they wouldnt have bought otherwise.
women without children are heavier users of the Internet,
according to the survey findings. They also tend to use the Internet
differently. Women without children use the Net to make travel
arrangements, do research for work, and read the news online.
without children are also bigger spenders online. Around 63 percent
of them spent over USD100 online over the past three months, compared
to 52 percent of women with children.