Panasonic's Rear-Seat Entertainment System Supplied in the GMC
Yukon Denali Ranks Highest in Customer Satisfaction
Panasonic rear-seat entertainment system supplied in the GMC Yukon
Denali ranks highest in customer satisfaction, according to the
J.D. Power and Associates 2004 Rear-Seat Entertainment Usage and
Satisfaction StudySM released recently.
inaugural study measures the satisfaction of consumers who recently
purchased or leased a vehicle with a factory-installed rear-seat
entertainment system. Of the 39 models evaluated, Panasonic's
system in the GMC Yukon Denali performs well above industry average
for video screen, audio quality, ease of operation and overall
study finds that consumers who use their rear-seat entertainment
systems at least three days per week are more satisfied than owners
who use their systems less often. More than one-half of owners
use their new vehicle's rear-seat entertainment system at least
once a week, while one-quarter of respondents say they use their
systems three to four times a week. The most popular uses of the
system are watching DVD/VHS movies and using the headphones to
listen to radio/CDs.
the past four years, there has been a notable increase in consumer
familiarity of rear-seat entertainment systems among new-vehicle
buyers, particularly among families with children, and relatively
high interest when compared to other emerging features,"
said Melissa Sauter, director of the emerging technology practice
at J.D. Power and Associates. "As the interest in rear-seat
entertainment systems continues to increase, it becomes more and
more important to understand consumer perceptions of these systems
as well as the value consumers place on them."
satisfaction varies with rear-seat entertainment systems, in general,
owners' satisfaction with their systems is high. Nearly 95 percent
of the respondents say they would definitely/probably recommend
their rear-seat entertainment system to others and nearly two
out of three indicate that the lack of a rear-seat entertainment
system option in a new vehicle would influence their buying decision.
consumers are generally satisfied with the controls of the system,
nearly seven out of eight rear-seat entertainment system owners
would like to have dashboard system controls and automatic daytime/evening
adjustment of display resolution on their next system. About two-thirds
of owners would appreciate parental locks for the rear-seat-area
controls, 110-volt outlet and headphones with a volume lock that
are designed for smaller children.
2004 Rear-Seat Entertainment Usage and Satisfaction Study includes
responses from more than 4,500 consumers who purchased a new vehicle
with a factory-equipped rear-seat entertainment system between
September 2002 and September 2003.
Power and Associates)