Who doesn't have it? In fact, who doesn't have a lot of it in today's mad, mad
world of traffic jams, long lines and juggling family and work?
seems to be little to no escape starting from the minute you get up with the mad
dash of getting kids off to school and yourself ready for work. After battling
rush hour traffic you spend the better part of the day dealing with your job,
your boss, or your staff. Then back into more rush hour traffic, ending up where
at home, preparing dinner, dealing with family issues and chores.
Bedtime, it seems, becomes your only escape.
It's just plain crazy. How
many times have you laid there staring at the ceiling wondering, "Is this
all there is? What about me?"
There is more, much more, but you have to make it happen and
we're here to help... to help you get a little more me time. Women are
notorious for taking on the weight of the world as caretakers, nurturers and providers.
There's much debate on women's ever changing and expanding roles. Nonetheless,
as the debate goes on women continue to charge forward as family gatekeepers and
sprouting business owners making it their responsibility to ensure everyone's
happiness and satisfaction well before their own. No wonder we wonder what about
week-long vacations are far and few between and even fewer are just for you there
really is only one solution, a day at the spa. For those of you who have indulged
you know of what I speak. For those of you who haven't here's your answer to a
little slice of heaven, a safe haven from the stresses of everyday living. One
day dedicated to your physical and spiritual well being can and will change your
world not to mention your state of mind. I think we all deserve a happier and
healthier outlook, don't you?
was this more evident than the day I spent at Burke Williams Spa in Santa Monica,
California. It was the perfect reminder of just how much damage all the stress
in my life had done to my body and soul.
the privacy and total tranquility of the Burke Williams philosophy.
Williams philosophy is about providing a totality in its "beyond the spa"
experience. By creating a soft, nurturing and tranquil environment, clients feel
relaxed and secure. Treatments by the best therapists and aestheticians, combined
with an abundance of additional amenities in a luxurious setting, transform stress
by Bill Armour in 1986, the concept was to create a spa that exceeded all others
in indulgence, comfort and elegance. Mission accomplished. When I walked into
the Santa Monica facility, I knew I had stepped into a place that was out of this
world. The décor and amenities were reminiscent of a refined resort spa,
with separate facilities for both men and women.
mission was to convey a sense of innocence and purity. The best reflection, according
to Armour, was the innocence of a child. Subsequently, Armour named the spa Burke
Williams after his newborn son.
success of his vision has inspired Armour to expand Burke Williams into eight more
cities throughout Southern California. Each location offers a different mood-evoking
motif ranging from a Mediterranean theme to a motif reminiscent of old Morocco
to an English country lodge. While each offers a wide variety of relaxing spa
services, Burke Williams is best known for their high quality massage therapy.
of the most gratifying aspects of owning spas that specialize in massage is having
clients who arrive stressed, harried and uptight, and then seeing them leave," said Armour. "The transformation is amazing
they leave relaxed, positive and very appreciative of the service."
massage explosion might be best explained by aging baby boomers that have become
aware of the benefits of massage therapy in relieving stress, sore muscles, and
old athletic injuries. Headaches, insomnia, digestive disorders, arthritis, and
high blood pressure can respond to massage therapy as well. Medical studies have
also indicated the positive effects of massage in pregnancy.
As an aging
baby boomer myself with half of the disorders mentioned above and more on the
way, I can honestly attest to the fact that after a visit to Burke Williams, the
results were far beyond any expectations. Of all the spas reviewed, this one set a standard to which others can only aspire.
Brick-laden walls cover curved corridors. Soft lights and the aromatic splendor
of aroma therapy consumed the 20,00 square foot, multi-leveled Santa
Monica facility, the first of the six to be launched. Had someone blind folded
me and asked to guess where I was my answer would have been far away in another
time and land. The sense of peace and tranquility made it easier than one could
imagine to surrender all the stress that tears at nerve endings and muscles. The
senses become aroused
the sound of calm, the smell of incense, the soft
voices of staff as they gently escort you to your treatment.
quiet room provides a relaxing environment while waiting for treatments.
room provides a relaxing environment with overstuffed recliners, a wood-burning
fireplace, dim light and herb tea both before and after treatments. Pitchers of
fruit infused iced water and fresh fruit baskets are abound throughout the spa.
Everything one would want or need after a relaxing facial or deep tissue massage
is available for client use. You need not show up with hairdryers and towels,
just a willingness to be treated like a queen or king for a day.
include seven kinds of massage, facials, signature wet room treatments, hydrotherapy,
wraps and nail care for both men and women in separate facilities. Hair and chiropractic
care will also soon be available. All treatments include complementary use of
amenities such as Jacuzzi, steam, sauna, rain bar showers, and a well-stocked
first treatment was a deep-tissue Swedish massage by a therapist named Andrew.
You may request either a male or female therapist for your own personal comfort.
Due to so many spinal and broken bone injuries incurred from a motorcycle accident
years ago, I prefer a male therapist because of the size of their hands and ability
to apply deep pressure. Massage and chiropractic treatments have been a way of
life for me since 1989 to relieve the chronic pain and pressure in the damaged
areas. As a result, I've become somewhat of an expert at who's good and who's
meetings the next day, clients kept mentioning how great I looked; younger, relaxed
and bright. It's been a month since the treatments and even now I'm still hearing
how great my skin looks. This positive feedback is flattering indeed, and who
doesn't love a nice compliment from time to time, but more importantly it's testament
to the perfection and long-lasting affects that are bestowed by Burke Williams
Williams is clearly a leader in the highly competitive spa industry owing much
of its success to word of mouth referrals; repeat business, and booming gift certificate
sales. Each spa also has a conference room where corporations frequently hold
staff meeting followed by treatments, which serve as incentives or performance
rewards for attendees.
a trip to California is in your travel plans, or even if you live there,
I highly recommend a day at Burke Williams Spa. It may be your first visit but
I guarantee it won't be your last. With so much stress in your life don't you
owe it to yourself and your family to be the best you can be? So go for it, reward
yourself with a little slice of heaven.