efficiency ranks number one concern among women
A recent survey conducted by cars.com
shows that about 20 percent of women rank fuel efficiency
as a top priority in the car-buying process. Fuel efficiency
ranks above other major influences in cars, such as
safety, body style, carrying capacity and options.
cars.com survey was designed to pinpoint the many factors
that influence women's car-shopping behaviors. When
asked about the top priorities reliability ranked first.
Reliability and fuel efficiency (20 percent) were followed
by safety (15 percent), body style (12 percent), carrying
capacity (9 percent), handling and performance (9 percent),
and options (3 percent). Only 1.9 percent of women listed
engine size as a priority when shopping for a new car.
has always been a top priority among both men and women
shoppers when it comes to purchasing a vehicle,"
said Joe Wiesenfelder, senior editor for cars.com. "However,
the fact that fuel efficiency ranks second really shows
us how the enormous rise in gasoline prices is affecting
When it comes to accessories, 70 percent of women said
the most important option on a car is power seats/windows,
followed by 31 percent saying a premium sound system
is a high priority.
percent of women prefer to do their car research online.
And when it comes to major influencers in the car-buying
decision, 40 percent of women said their spouse is the
It also comes as no surprise that the largest percentage
of women — 29 percent — choose what dealership they
purchase their car from based on advice they receive
from a trusted source; however, women rank the internet
above their friends as a source of influence in their
Impulse Research Corp. conducted the cars.com online
consumer car-shopping survey and used a random sample
of 1,515 U.S. residents over the age of 25 who at least
share decision-making responsibilities in the purchase
or lease of their cars and trucks.
Cars.com has numerous tips and advice for women including
the top 10 things women should know before buying a
car. Cars.com also shares specific car knowledge all
women should know before they own a car. For more information
about what women should know about car buying, visit
Cars.com lists more than 1.4 million vehicles from 10,000
dealer customers, classified advertisers and private
parties to offer consumers the best selection of new
and used cars online, as well as the content, tools
and advice to support their shopping experience. Cars.com
combines powerful inventory search tools and new-car
configuration with pricing information, photo galleries,
buying guides, side-by-side comparison tools, original
editorial content and reviews to help millions of consumers
connect with sellers each month.