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What Women Want: Ecco-Friendly Cars

Women Eagerly Adopt Environmentally Friendly Car Technologies

It's not surprising that women are eagerly adopting the new breed of environmentally friendly vehicles that boast updated technologies. The perks of purchasing a hybrid electric or natural gas car go above and beyond environmental benefits; they open the door to tax incentives, express driving lanes and even free parking. And with gas prices at record highs, considering an eco-friendly car is a practical decision that can save time and money.

For its new Women's Car Guide ( section,, the premier online automotive resource, spoke to women across the U.S. to learn the benefits and drawbacks of owning these eco-friendly cars, presented in series entitled "How Far Would You Go For the Planet?"

"Women are very sensitive to their impact on the environment," said Joanne Helperin, senior features editor for "And an increasing number of women are interested in purchasing 'green' vehicles for other, more practical reasons, including significantly better mileage, access to free parking or express driving lanes and significant tax incentives."

In "How Far Would You Go For the Planet?" site visitors can tap into the experiences of women who are driving the natural gas-powered Honda Civic GX; the most popular hybrid electric, the Toyota Prius; and the new generation of clean burning diesels, the Volkswagen Golf and Jeep Liberty CDI. Readers can hear from women who are committed to using biodiesel — made from vegetable products — to fuel their cars, as well as women who own and operate the "BioFuel Oasis," which sells only biodiesel.

The Women's Car Guide empowers women in all areas of the vehicle purchase and ownership experience. Written primarily by's female editors, it offers comprehensive buying advice as well as articles specifically focused on primary areas of concern and interest, including vehicle safety and alternative fuel vehicles. Additionally, there are links to discussion forums where women can exchange advice and stories. is the premier online resource for automotive information. Its comprehensive set of data, tools and services, including True Market Value(R) pricing. also publishes a high-speed, on-screen car magazine called Inside Line available free at was named "best car research" site by Forbes ASAP, has been selected by consumers as the "most useful Web site" according to every J.D. Power and Associates New Study. The company is head-quartered in Santa Monica, Calif. and maintains a satellite office outside Detroit.