and minority automobile buyers generally pay more than white men for
the same cars — but can erase that difference by buying over the
Internet rather than through car dealerships, a new study says.
conducted by researchers at the University of California's Haas School
of Business, the Yale School of Management and J.D. Powers and Associates,
concluded the Internet serves as an "equalizer" for car
buyers whose demographic characteristics can end up costing them at
shows women and minorities typically pay 2 percent (as much as $500)
more for cars than do White consumers when buying automobiles at a
dealership. The same study also found that women pay more than men
do when buying cars at dealerships.
(Source: Wire reports)