Kia Cadenza Named
2014 International Car of the Year
by Road & Travel Magazine
For Immediate Release
DETROIT, January 14, 2014 - On its 25th anniversary, Road & Travel Magazine announced today the winner of its 2014 International Car of the Year, the Kia Cadenza.
2014 Kia Cadenza - Read Review
2014 International Car of the Year
See ICOTY Awards Special Issue
"The Kia Cadenza wins in this category for a variety of reasons, including Kia's remarkable effort to emerge in the entry-lux category," said RTM editor, Courtney Caldwell. "Overall, the car is beautiful and affordable, making upscale style and performance attainable by mid-America. We applaud Kia's rapid rise from underdog to unbelievable!"
|Presenting the trophy to Michael Sprague are Mike Martini, President Bridgestone America OE
& ICOTY sponsor; and Courtney Caldwell, editor in chief, Road & Travel Magazine (RTM).
On its 25th anniversary, Road & Travel Magazine editors were proud to announce that the Kia Cadenza won its 2014 International Car of the Year Award. “Kia, now celebrating its 20th anniversary in the U.S. market, is among the first to clearly market their products across gender lines in a way that is appealing to both sexes with marketing campaigns that reflect 21st century consumer lifestyles,” said Caldwell.
The trophy for the 2014 Kia Cadenza was presented to MichaelSprague, Executive Vice President of Marketing and Communications, Kia Motors, during a private ceremony at the 2014 North American International Auto Show. Presenters included Mike Martini, president Bridgestone America OE and ICOTY sponsor; Shannon Caldwell-Roche, social media manager for RTM; and Martha Hindes, automotive journalist.
“This year marks Kia’s 20th anniversary in the U.S. market and since our humble beginnings we have been known for taking bold steps. The 2014 Cadenza is another leap forward for the brand and has brought new and affluent customers into our retailers,” said Michael Sprague, executive vice president of marketing & communications, KMA. “To win the prestigious ICOTY award two years running is a clear indication that our products continue to offer the perfect balance of design, amenities and value for today’s discerning car buyers.”
Awards are not about power and performance,
but rather about personality, passion and personal lifestyle."
In 1996, the ICOTY Awards pioneered the 'emotional connection' (theme) as it related to cars and consumers to help raise awareness that people have strong feelings about their vehicles throughout the purchasing process and ownership. It's not, nor has ever been, just about camshafts and chrome. It's about how cars reflect our personalities and status in life. Therefore, public passion and opinion are strong influence factors in the final decision.
Bridgestone, longtime lead sponsor and supporter of the ICOTY Awards, recognizes the consumer-product relationship as critical to vehicle success.
“Bridgestone is proud to support the ICOTY awards, and applauds the efforts of these automakers that like our company demonstrate a strong commitment to innovative technology,” said Michael Martini, president, Consumer OE, Bridgestone Americas. “Through the combined efforts of everyone in the auto industry, and led by automakers like those being recognized today, we will continue to meet and exceed the demands of the motoring public.”
"We would like to thank Bridgestone Tire for sponsoring the 2013 International Car of the Year Awards," said founder Courtney Caldwell. Their continued annual support has allowed us to honor automakers for vehicles that not only relate to consumer lifestyles and connect on an emotional level, it has provided RTM with the opportunity to elevate awareness on how people feel about their cars, and thus help revolutionize, the way agencies now market and advertise cars to consumers on an international level.
SEE ALL 2014 INTERNATIONAL CAR OF THE YEAR WINNERS
About ICOTY - Founded in 1996 by Courtney Caldwell, editor-in-chief of RTM, ICOTY’s pioneering theme to honor vehicles designed and marketed to consumer lifestyles was created to shed light on the importance of marketing cars across gender and ethnic lines, thereby eliciting an emotional reaction and connection between car and consumer. Today, several automakers produce national TV commercials that successfully establish an emotional bond with their buyers inspiring brand loyalty.
Media Contact: Courtney Caldwell
Phone: 310.322.8000 PT