2014 Toyota Corolla Wins
6th Annual Earth, Wind & Power
- Most Earth Aware Car of the Year -
For Immediate Release
DETROIT - January 14, 2014 – Earth, Wind & Power Media announced today the winner of its 2014 Earth, Wind & Power 'Most Earth Aware Car of the Year…
2014 Toyota Corolla
Review by Martha Hindes
The Toyota Corolla was named the 2014 Earth, Wind & Power Most Earth Aware Car of the Year. Accepting the award for the Toyota Corolla was Bill Fay, Group Vice President and General Manager of Toyota Division – Toyota Motor Sales, U.S.A., Inc.
“For the past 47 years, Toyota has prioritized outstanding fuel economy for the Corolla. It’s this attention to detail that has enabled our company to sell a record 40 million Corollas worldwide,” said Fay. “With the new, 11th generation Corolla, we’ve illustrated that 40 miles per gallon can be achieved through excellent design and engineering. We are truly humbled and appreciative that Corolla has been named the 2014 Earth, Wind & Power Car of the Year. This award validates the efforts of our team to make Corolla the most fuel-efficient vehicle in its class.”
In response to the acceleration and urgency of global warming, automakers are taking action by reducing energy consumption through the use of earth friendly power supplies, thereby producing more fuel efficient vehicles and upgrading to cleaner power sources such as hybrids, electric, diesel, flex-fuel, ethanol, or gas-powered vehicles that exceed 40 MPG.
|Presenting the 2014 Most Earth Aware Car of the Year award to Bill Fay, Group VP & GM Toyota Division U.S., are Courtney Caldwell, editor, Road & Travel Magazine; and Mike Martini, president Bridgestone OE Americas, and EWP award sponsor.
The trophy for the 2014 Toyota Corolla was presented at a private ceremony during the 2014 North American International Auto Show. Presenters included Mike Martini, president Bridgestone America OE and EWP sponsor; Shannon Roche, RTM social media manager; Courtney Caldwell, Editor-in-Chief, Road & Travel Magazine and EWP founder; and Martha Hindes, auto journalist.
Validating efforts to make vehicles more earth friendly is a major reason the awards were instituted, according to Caldwell, who founded the Earth, Wind & Power awards six years ago. “With climate change and dependence on foreign oil a major concern, more people than ever are turning to fuel-efficient or alternative powered vehicles,” said Caldwell, in announcing the winners for 2014. “It’s become of vital interest to consumers, automakers, and the future of the Earth to produce vehicles that are compatible with our planet," she said.
"While people are slowly migrating towards hybrid and electric vehicles, many are still vacillating due to cost, not enough charging stations yet, fear of change, lack of understanding on how they benefit the environment and/or lack of understanding as to how they work. Until hybrid, diesel and electric vehicles become mainstream and affordable, vehicles that offer exceptionally high gas mileage make an excellent transitional vehicle on the path to greener pastures.”
"We believe a car like the new 2014 Toyota Corolla will be a great asset to consumers with its great gas mileage, small footprint, affordability and upscale design, especially for those who aren't ready to make the leap into hybrid or electric," she added, citing some of the reasons the Corolla also had resonated with jurors.
Bridgestone, longtime lead sponsor and supporter of the EWP and ICOTY Awards, recognizes the consumer-product relationship as critical to vehicle success.
“Bridgestone is proud to support the and EWP ICOTY awards, and applauds the efforts of these automakers that like our company demonstrate a strong commitment to innovative technology,” said Michael Martini, president, Consumer OE, Bridgestone Americas. “Through the combined efforts of everyone in the auto industry, and led by automakers like those being recognized today, we will continue to meet and exceed the demands of the motoring public.”
"We would like to thank Bridgestone Tire for sponsoring the 2014 Earth, Wind & Power "Earth Aware" Car of the Year Awards," said Caldwell. Their continued annual support has allowed us to honor automakers for vehicles designed and engineered with power sources that contribute to a healthier and cleaner environment.
“It's amazing to see the rapid progress automakers are making with the development of alternative power sources and the examples they’re setting to other nations. Their progress will prove significant in the return of Earth’s natural balance, which in turn will improve the quality of life for all people on the planet.”
About Earth, Wind & Power Media – The goal of EWP Media is to educate, enlighten, and empower consumers about alternative energy sources such as solar, wind, water, electric and other natural resources so they can make informed decisions on which energy efficient vehicles to buy.
The mission of the EWP 'Earth Aware Awards' is to honor vehicles that are driven by a power source that helps improve climate change by reducing the amount of CO2 emissions poured into the Earth’s atmosphere, promote a cleaner environment, and support the ultimate mission to achieve energy independence through alternative power sources. Vehicles are judged on how environmentally progressive they are in reducing greenhouse gases in the Earth’s atmosphere.
SEE ALL 2014 INTERNATIONAL CAR OF THE YEAR WINNERS
Media Contact: Courtney Caldwell
Phone: 310.322.8000 PT