Organization May Be the Key to Your Safe Drive
U.S. women who own or lease a car:
say being well organized in their car helps them keep their
eyes on the road.
crave organization in their lives, especially "on the go."
of women ages 18-34 say it is a constant battle to keep their
nine out of ten women (89 percent) say being well organized in
their car helps them keep their eyes on the road, according to
a recent survey of adults who own or lease a car. The survey was
conducted by Harris Interactive® on behalf of Mercury, a North
American brand of Ford Motor Company. Additionally, 30 percent
of female drivers surveyed, ages 18-34, say they have either had,
or almost had, an accident because they were reaching for or looking
for something in their car.
organization can be an important factor affecting driver distraction,"
said Laura Soave Stoppa, brand manager for Lincoln Mercury. "Keeping
this in mind, we've developed for the Mercury Mariner, our all-new
compact SUV, a Cargo Management System that helps keep everything
in its place and handy for easy access."
The study also found
80 percent of women who own or lease a car believe they are organized, however have trouble keeping
their car organized, developing a want for more storage space.
most drivers, a car is like another living space and the Mariner
is a smart choice for people with active lifestyles who look for
the little 'extras' in cars that make their ride more enjoyable,"
said Soave Stoppa. "That's why we've designed the Mariner
with creative spaces for carrying additional items both large
Mercury Mariner's rear cargo area allows for larger items, such
as sports equipment and children's toys with a retractable cargo
area cover, two open storage bins, four tie-down hooks, and rear
seats that can be folded flat to create additional rear cargo
space. In addition, an enclosed storage bin in the front floor
console, an overhead console with a storage bin, and a large deep
pocket in each front door provides ample space for smaller items
such as maps, sunglasses, purse or wallet, or CDs.
survey was conducted in conjunction with Mercury's sponsorship
of Real Simple magazine's "Get Organized New York" program
to benefit New York City's Fund for Public Schools. The survey
findings of U.S. women who own or lease a car include:
- 89 percent
say being well organized in their car helps them keep
their eyes on the road.
- 30 percent
of women, ages 18-34, say they have either had, or almost had,
an accident because they were reaching for or looking for something
in their car;
- 62 percent say their car is like another living space.
- 76 percent agree that they crave organization in their lives,
especially when "on the go."
- 48 percent
of women, and 60 percent of women ages 18-34, say it is a constant
battle to keep their cars organized.
- 57 percent
have gotten creative by adding one or more containers
to their cars to help them keep organized.
- 27 percent describe themselves as very organized and 52 percent
say they are somewhat organized.
- 56 percent stated they wish they had more storage space in their
cars for small items.
- 30 percent would like to have more storage space for larger items,
such as clothes and children's toys and equipment.
of Mercury, a division
of Ford Motor Company
Mercury is a brand of the Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., which manufactures and distributes automobiles in 200 markets across six continents. With more than 328,000 employees worldwide, the company's automotive brands include Aston Martin, Ford, Jaguar, Land Rover, Lincoln, Mazda, Mercury and Volvo. Its automotive-related services include Ford Credit, Quality Care and Hertz. Ford Motor Company celebrated its 100th anniversary on June 16, 2003.
About Harris Interactive®
Harris Interactive (www.harrisinteractive.com) is a global research firm that blends premier strategic consulting with innovative and efficient methods of investigation, analysis and application. Well known for The Harris Poll® and for pioneering Internet-based research methods, Rochester, New York-based Harris Interactive conducts proprietary and public research to help its clients around the world achieve clear, material and enduring results.
Harris Interactive combines its intellectual capital, databases and technology to advance market leadership through its U.S. offices and wholly owned subsidiaries: To become a member of the Harris Poll OnlineSM and be invited to participate in future online surveys, visit www.harrispollonline.com.