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Autumn in Wisconsin
A gorgeous autumn day in Wisconsin. © Donald S. Abrams

Discover Wisconsin

Cheese and beer. Who could ask for anything more?

Well, you'll definitely get a lot more than dairy and brew in Wisconsin.  In fact, you'll get 15,000 inland lakes and 33,000 miles of rivers and streams. You'll get miles upon miles of bike trails and gorgeous scenery. You'll get museums, antique shops and botanical gardens. And you'll also get major metropolitan areas in which to do business or just relax.

Milwaukee is the business hub of Wisconsin, boasting 3,000 hotel rooms within walking distance to its convention center. And if you love sporting events, you'll definitely find one (or two or three) to please in Milwaukee. Located a bit further inland is Madison, a city of 200,000 with an eclectic mix of people and attractions.  And the best part about Madison - it has the most restaurants per capita of any city in the United States! Eat up - and we did mention the beer, didn't we?

C O N V E N T I O N   V I S I T O R S   B U R E A U S

Milwaukee – the Genuine American City - offers a variety of visual arts including the Milwaukee Art Museum’s Santiago Calatrava expansion, some of the world’s most acclaimed performers and visual artists, over a dozen ethnic and cultural festivals, world-class attractions, and first-class restaurants and accommodations.

Visit the Wisconsin Tourism website for more on the state's regions, a calendar of events and seasonal  information.

W I S C O N S I N   T R A V E L   P L A N N E R
Historical Note: In the late l9th century, dairy farming gradually replaced wheat as the chief agricultural pursuit in Wisconsin. The shift to dairying was encouraged by the introduction of the refrigerated railroad car, which allowed perishable products to reach a larger market. Because cheese was not highly perishable, cheese making was the first aspect of the dairy industry to be developed. Wisconsin's dairying pioneers were mostly Scandinavian, Dutch, Swiss, and German immigrants or settlers from New York, then the nation's leading dairy state.