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How Women Can Make Informed Auto Decisions
General
Motors recently launched its “Women in the Driver’s
Seat” website to educate, inform and empower women making
major automotive buying and servicing decisions.
“Women traditionally have not enjoyed the car buying and service experience,” said Cynthia Price, manager for the GM Center of Expertise Women’s Market Initiative. “We also know that women place safety as a higher priority in their purchase decision than men do and that 70 percent of women research on the Internet before coming into our dealer showrooms."
The site gives readers straightforward information
on buying a vehicle, servicing a vehicle and safety on the road.
The site includes checklists with detailed information on what
a perspective car buyer needs to know when going for a test drive,
negotiating a price or taking delivery of a vehicle. The data
is also available in printed guides, which can be picked up at
participating GM dealerships and at GM Auto Shows in Motion.
The website also features a preview for GM’s newest vehicles including the Pontiac Solistice, a sporty roadster, and the Buick LaCrosse, an elegant sedan.
In 2005, GM will launch six new vehicles in the small car, mid car and compact SUV segments — categories that most appeal to women. The site also focuses on safety innovations. GM is the only auto manufacturer to have OnStar, an in-vehicle safety and communications system that has saved lives, and StabiliTrak, an electronic stability system that helps drivers maintain vehicle control during challenging driving conditions.
“This program is an essential part of
improving awareness and consideration among women for GM’s
vehicles,” said Martin Walsh, executive director Marketing
and Sales Support. “Consumers need to be aware of GM’s
vast product line up and safety advantages to make informed purchasing
decisions.”
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