2014 Earth, Wind & Power Awards
'Most Earth Aware Vehicles of the Year'
Earth, Wind & Power
- Most Earth Aware Car of the Year -
2014 Toyota Corolla Review | Press Release
Earth, Wind & Power
- Most Earth Aware SUV of the Year -
2014 Audi Q5 Review | Press Release
A few decades ago, the mention of a green car likely brought visions of the latest shade of Highland, Lime or maybe Emerald. "Emissions" was a technical word in the dictionary and miles per gallon was probably an asterisk on most vehicle shopping lists.
Automakers are currently wrestling with the growing threat of air pollution and climate change on a global scale, uncertain oil reserves and new, more stringent federal fuel economy standards in the U.S., have developed a range of potential solutions to mitigate the problem. Those have come through new or expanded technologies that include gasoline-electric hybrids, clean diesels, extended-range and plug-in electrics, compressed natural gas and flexible-fuel or ethanol-powered vehicles, with more emerging technologies such as fuel cells on the horizon.
|Presenting the 2014 Most Earth Aware Car of the Year award to Bill Fay, Group VP & GM Toyota Division U.S., are Courtney Caldwell, editor, Road & Travel Magazine; and Mike Martini, president Bridgestone OE Americas, and EWP award sponsor.
Accepting the Earth, Wind & Power Award for the Toyota Corolla was Bill Fay, Group Vice President and General Manager of Toyota Division - Toyota Motor Sales, U.S.A.
"For the past 47 years, Toyota has prioritized outstanding fuel economy for the Corolla," said Fay in accepting the award. "It’s this attention to detail that has enabled our company to sell a record 40 million Corollas worldwide. With the new, 11th generation Corolla, we’ve illustrated that 40 miles per gallon can be achieved through excellent design and engineering. We are truly humbled and appreciative that Corolla has been named the 2014 Earth, Wind & Power Car of the Year. This award validates the efforts of our team to make Corolla the most fuel-efficient vehicle in its class.”
Automakers have been playing what could seem like a game of chance in determining what will be the very best Eco-friendly power source of the future, as standards get more rigid and choices for consumers more confusing. And as these choices continue to evolve and greener vehicle models show up on the landscape, finding the best of the best becomes an increasing challenge as well.
That's where the Earth, Wind & Power Awards enter the picture. The international award was instituted nearly a half-dozen years to recognize and honor the car and truck/utility each year that is ‘most earth aware’ by demonstrating the greatest promise for resolving environmental issues while encouraging consumers to add a green vehicle "footprint" to their vehicle-buying wish lists.
So far, the awards have honored vehicles from nearly every continent, and have publicized the efforts put in by automakers that spend decades and billions of dollars in research and development. Included among vehicles honored since the 2009 inaugural year were the Volkswagen Jetta TDI, Ford Escape Hybrid, Ford Fusion Hybrid, Volkswagen Passat, Mazda CX5 and Dodge Dart.
For 2014, Earth, Wind & Power Car of the Year honors go to the revised Toyota Corolla. Although not a hybrid or electric, judges felt it made a strong statement with its comeback and excellent MPG, affordability and stylish good looks. It also rewards consumers, who are still on the fence about alternative fuel vehicles due to learning curve or cost, with a transitional vehicle that still offers a small footprint and high gas mileage. The emotional impact on the buyer is as great as the environmental impact as ownership contributes to both car and consumer being more earth aware.
Read Toyota Corolla Review
The 2014 Earth, Wind & Power SUV of the Year Award was won by Audi for its Q5 crossover that comes in not one but two environmentally-conscious versions. Both the new turbocharged TDI clean diesel and Hybrid gas-electric versions have achieved high fuel economy ratings while retaining their intrinsic driver appeal.
Its green attributes and the strength of its Audi character were pointed out by Mark Del Rosso, Executive Vice President and Chief Operating Officer, Audi of America.“In addition to its excellent fuel economy, the Audi Q5 combines the sportiness of a sedan with a variable interior and many practical solutions for everyday and recreational use. With 2013 year to date sales up 40.8% compared to 2012, it’s clear that consumers are continuing to respond positively to the Audi Q5’s sportiness and sophistication, spaciousness and functionality.”
|Presenting the 2014 Most Earth Aware SUV of the Year award to Mark Del Rosso, EVP & COO, Audi America, are Courtney Caldwell, editor, Road & Travel Magazine; and Mike Martini, president Bridgestone OE Americas, and EWP award sponsor.
“We are honored to accept the Earth, Wind & Power Award for Most Earth Aware SUV of the year, which recognizes the environmental friendliness and fuel economy of the Audi Q5.” said Del Rosso.
Read Audi Q5 Review
The EWP awards were presented at 25th North American International Auto Show in Detroit in January, coincidentally also the 25th Anniversary of Road & Travel Magazine (parent to EWP) founded in 1989. The annual motor show draws auto industry executives and media from throughout the globe.
"While people are slowly migrating towards hybrid and electric most are still vacillating due to cost, not enough charging stations yet, fear of change, lack of understanding on how they benefit the environment," said Caldwell in announcing the winners for the 6th annual presentation. “But eventually, all will come around for the good of the planet and the people who inhabit it.”
Bridgestone, longtime sponsor and supporter of the EWP and ICOTY Awards, recognizes the significance of environmental changes that are currently affecting the planet and human life.
“Bridgestone is proud to support the Earth, Wind & Power Car of the Year awards, and applauds the efforts of these automakers that like our company demonstrate a strong commitment to innovative technology,” said Michael Martini, president, Consumer OE, Bridgestone Americas. “Through the combined efforts of everyone in the auto industry, and led by automakers like those being recognized today, we will continue to meet and exceed the demands of the motoring public.”
"We would like to thank Bridgestone Tire for sponsoring the 2014 Earth, Wind & Power Car of the Year Awards," said founder Courtney Caldwell. Their continued annual support has allowed us to honor automakers for vehicles designed and engineered with power sources that contribute to a healthier and cleaner environment.
About Earth, Wind & Power Media – The mission of the EWP Awards is to honor vehicles that are driven by a power source that helps improve climate change by reducing the amount of CO2 emissions poured into the Earth’s atmosphere, promote a cleaner environment, and support the ultimate mission to achieve energy independence through alternative power sources. Vehicles are judged on their progress and ability to further reduce greenhouse gases in the Earth’s atmosphere.
Our goal is to educate, enlighten, and empower consumers about alternative energy sources such as vehicles with high MPG and/or a small footprint, diesel and electric solar, wind, water and other natural resources so they can make informed decisions on which energy and fuel efficient vehicles to buy, improve and change their living habits. EWP aims to help educate consumers on where to find and how to use the tools necessary to convert their everyday lives into an organic and balanced state of living with and on our one and only planet.
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