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 It's
a hard decision to make, but one I've thought long and hard about: Would you rather
go to the dentist…or go shopping for new tires?
Yeah,
it's a tough one. I don't know a single woman who enjoys either process (and really,
why would we?). I'd
be inclined to pick tire shopping as the greater of the two evils. Mostly because
time is usually of the essence - an unexpected blowout forces us into an uncomfortable
situation where we feel that our lack of tire acumen has put us at an immediate
disadvantage. Do you know what kind of tires are on your car now? What size? How
much do you want to pay? It's a lot to think about, especially when you need to
make a quick decision. All
you know is that you need new tires and you need them now. The kids need
to be picked up at 4, there's a big work presentation tomorrow morning that you
can't miss - it seems entirely too late now to do your tire research. Plus, you're
probably dealing with a pushy salesperson who insists he knows what's right for
you and your family. The
solution to this dilemma is something you can do now, as opposed to later when
you're in a pinch. Research. After all, your tires are much more important
than you probably think. They're the only things between your vehicle and the
road - you depend on them to bring your car to a safe stop, to help smooth the
bumpy ride on a potholed street, to handle well in the rain and snow. We expect
a lot out of our tires, yet usually don't think twice about them until it's too
late.  Perhaps
that's why Goodyear picked Assurance as the name of its newest product line. The
name immediately puts you at ease, and that's exactly what it's supposed to do.
Two
types of Assurance tires (which will go on sale in April) are meant to offer consumers
exactly what they want when they're behind the wheel - peace of mind. Goodyear's
Assurance featuring ComforTred technology promises an ultra-comfortable, quiet
ride - even on the worst of roads. Twenty percent more cushion between the tread
and the belt versus standard auto tires is what helps provide such a smooth ride.
These
tires are designed for luxury vehicles like Cadillac Seville, Chrysler 300M, Lincoln
Continental, Audi A8, BMW 740, and a host of others. If you're the type of driver
who likes a luxurious, quiet ride, these tires are for you. When I got my chance
to test Assurance tires with ComforTread technology, I noticed an absence of road
noise - even when I drove on an old cobblestone street, I felt insulated and safe.
(I'd personally like to try this type of tire in my native Detroit, where harsh
weather conditions leaves the roads even more pockmarked and bumpy.)(CONTINUE...)
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