With
the Hispanic population approaching 45 million in the United
States, GM and OnStar are strengthening their commitment
to provide subscribers the best in-vehicle communications
and assistance service available by launching an industry-first
service enhancement - OnStar en Espanòl.
OnStar, the leading provider of in-vehicle safety, security
and communication services, first introduced Spanish-speaking
advisors in 2003. The new system enhancement, available
on most OnStar-equipped Model Year 2006 vehicles at no additional
cost, provides subscribers a more holistic Spanish experience
including voice-recognition capabilities and hands-free
calling. Supplying a simple, convenient user experience
in Spanish to this fast-growing market segment alleviates
uncertainty for subscribers who prefer Spanish, and offers
additional peace of mind especially in emergency situations.
This
situation became real for Spanish-speaking OnStar subscriber,
Albert Nuno, when his wife Katherine, who was eight months
pregnant, went into labor. "I didn't know how to contact
the emergency room to let them know we were on the way,"
said Nuno. "Every minute was crucial because the baby
was losing oxygen. Being able to communicate with the OnStar
advisor in Spanish allowed me to worry about other things
besides a language barrier."
"OnStar has always been a customer-driven innovation
since its introduction 10 years ago. Moving from a single
to multi-language service was a natural evolution for us
while still keeping the technology simple for subscribers.
All they need to do is press the blue OnStar button,"
said OnStar's Vice President Tony DiSalle. "In 2005,
more than 20 percent of all new vehicles sold to Hispanics
were GM products. The OnStar launch of Spanish language
services helps OnStar and GM to continue to enhance the
customer experience and provides a unique differentiator
for GM vehicles."
For more information on receiving OnStar en Espaòol
or signing up for OnStar Vehicle Diagnostics, just press
the blue OnStar button and ask for a Spanish-speaking advisor,
or visit www.onstar.com/espanol.
About
GM General
Motors Corp. (NYSE: GM), the world's largest vehicle manufacturer, employs about
325,000 people globally. Founded in 1908, GM has been the global automotive sales
leader since 1931. GM today has manufacturing operations in 32 countries and its
vehicles are sold in 192 countries. About
OnStar Available
on more than 50 General Motor's models and select models from six other auto manufacturers,
OnStar is the nation's leading provider of in-vehicle safety, security and information
services. OnStar is a wholly owned subsidiary of GM and currently serves 2.5 million
customers. For more information about OnStar, visit www.onstar.com. |