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Women's Trends - Road & Travel Magazine


Women purchase more than 50% of all new vehicles, an $83 billion market, and influence 85% of all auto purchases. They spend another $300 billion on used cars, repairs, parts, service, and maintenance.

These women own their own vehicles with a vast majority doing their own research, and making the purchasing decision themselves. They like to drive and do most of it in families for not only work but for errands and carpooling as well.

Women business travelers have increased by 5000% since 1970, comprising 40% of all business travelers, a $56 billion market. Women influence 85% of all travel decisions.

Women own 38% of all U.S. businesses, employing 14 million Americans, and contributing $3.6 trillion to the national economy. Due to the financial independence gained by women over the past 20 years from business ownership to corporate leadership to political advancements, nearly every market segment is showing significant growth.

A report by Millward Brown Intelliquest commissioned by MSN found that 78% of women reported that they used the Internet to get product information prior to making a purchase. The 2002 study also notes that 69% of the women surveyed go online daily.

Female DIY vehicle maintainers now make up one-third of all DIYers in US households, according to a market research study released by the Automotive Aftermarket Industry Association (AAIA). The Aftermarket Consumer: Do-it-yourself or Do-it-for-Me study reveals that from 1994 to 2000, female DIYers increased from 27 percent to 34 percent.

Women do extensive research and will spend more to ensure that a vehicle meets safety standard requirements before purchasing it citing safety as their number one priority for themselves and their families. Personal safety is cited as the number one concern when traveling alone, therefore, women travelers seek hotels, restaurants and entertainment that are positioned in safe and well-lit areas.

Women have surpassed men in purchasing and using technology such as laptops, Palm pilots, cell phones, DVD players, digital cameras, and computers. Not only is the technology easy to use, it also provides convenience and speed keeping busy women connected to family, friends and work. According to the Consumer Electronics Association, women actually spent more on technology last year than men. It said that women accounted for $55 billion of the $96 billion spent on electronics gear.

Female home ownership has grown by more than 50% in the past 10 years. Studies show that many women are no longer remarrying after death or divorce, especially over 45. They're also staying single longer or choosing not to marry at all. Due to the rise in financial independence, more women now have their own disposable income and are making their own major purchasing decisions.

RTM Demographics: Click Here.


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